Session Details
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Title: ASI Learning Lab: The Blurring of Web, CRM, and Social Media, Robin Fisk
Date & Time: Mon 6/04 10:00 AM - 11:00 AM
Speakers: Robin Fisk @ASI_RobinFisk
Location: ASI Learning Lab - Gaylord Palms Resort and Convention Center Orlando - Kissimmee, Florida
Description:
First, there were donor databases, which we later learned to call CRM. Then came
websites. Then came social media. It’s only because they arrived at different times that we have
separate activities, budgets and systems for them. Those days are coming to an end — and the
convergence of Web, CRM and social are now under way. Learn how you can leverage this
convergence to strengthen the relationship with your constituents, further the reach of your
organization, and improve fundraising performance.