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Title: AFP California Chapter Reception
Date & Time: Sun 4/07 5:30 PM - 6:30 PM

Location: Marriott Marquis & Marina Hotel - Bayside Room
Skill Level: Novice
Education Track: Special Events
Sector: Arts/Culture
Description:
Eureka! Join us for a “toast on the coast” at the 2013 California Chapter Reception! This is your time to unwind and network with your California colleagues. Sponsored by: Paschal - Murray Executive Search. (Conference Name Badge required for entrance.)
Title: Florida Caucus Reception
Date & Time: Sun 4/07 5:30 PM - 7:00 PM

Location: Marriott Marquis & Marina Hotel - Balboa Room
Skill Level: Novice
Education Track: Special Events
Sector: Arts/Culture
Title: Constant Contact Reception
Date & Time: Sun 4/07 5:30 PM - 6:30 PM

Location: Marriott Marquis & Marina Hotel - Cardiff Room
Skill Level: Novice
Education Track: Special Events
Sector: Arts/Culture
Title: San Diego Sandbox Mixer Event!
Date & Time: Sun 4/07 6:30 PM - 9:00 PM

Location: San Diego Children’s Museum
Skill Level: Novice
Education Track: Special Events
Sector: Arts/Culture
Description:
An evening at the new Children’s
Museum presented by CCS and hosted
by the AFP San Diego Chapter
Title: AFP International Leaders Reception
Date & Time: Sun 4/07 7:00 PM - 8:00 PM

Location: Marriott Marquis & Marina Hotel - Catalina Room
Skill Level: Novice
Education Track: Special Events
Sector: Arts/Culture
Description:
(by invitation only)
Contact: Rebecca Knight
email: rknight@afpnet.org
Title: Registration (Hall D-E | Lobby D)
Date & Time: Mon 4/08 7:00 AM - 4:00 PM

Location: San Diego Convention Center - Hall D-E | Lobby D
Skill Level: Novice
Education Track: Special Events
Sector: Arts/Culture
Title: Social Media Analytics: How to Get Results for Planned Gifts (Room 28C)
Date & Time: Mon 4/08 8:00 AM - 9:15 AM
Speakers: Kristen Jaarda
Location: San Diego Convention Center - Room 28C
Skill Level: Intermediate
Education Track: Special Campaigns
Sector: Computer Software/Hardware
Description:
Does your organization use social media for planned gifts? Are you getting results? Learn how to use social media as part of a multichannel planned gifts marketing strategy. Hear case studies of Tufts University, UNICEF, Pomona College and other organizations that have successfully increased likes and engagement on their social
media pages. Learn how to use tools such as Facebook Insights, HoootSuite and Google to measure your responses and acquire donor leads.
Title: The Case Statement: Getting Your Story Right (Room 25A)
Date & Time: Mon 4/08 8:00 AM - 9:15 AM
Speakers: Tom Ahern
Location: San Diego Convention Center - Room 25A
Skill Level: Novice
Education Track: Special Campaigns
Sector: Education
Description:
“Why should I give you my hard-earned money?” Answer this question well, and you’ll never be short of funds. Answer it poorly, and fundraising
becomes an uphill battle. Most nonprofits suffer from what the best-selling business book Made to Stick rightly calls the “curse of knowledge.” This shortcoming and a lack of donor-centricity seriously undermine the effectiveness of many (and maybe most) donor communications, from
the humble elevator speech to direct-mail appeals to websites to stewardship materials like “gratitude reports” all the way up to capital campaign case statements. In this revealing session, one of North
America’s most experienced case writers shares his secrets for properly selling your projects, programs, endowments, initiatives, buildings, renovations, and bright ideas.
Title: Diversity and Inclusion: Paths to Increased Revenue and Collaboration (Room 26A)
Date & Time: Mon 4/08 8:00 AM - 9:15 AM
Speakers: Beverly Herbert, CFRE, Alphonce Brown Jr., ACFRE
Location: San Diego Convention Center - Room 26A
Skill Level: Intermediate
Education Track: Donor Relations/Stewardship
Sector: Diversity
Description:
Diversity has value. It brings money, opportunities, and creativity. As we recognize the wealth and value of diversity in our communities and approach the issue with creativity, we can open doors and generate additional revenue that may have been an afterthought in the past. As our population becomes more global and diverse, it behooves the smart practitioner to devise ingenious ways to collaborate and serve that will enable us to maximize our fundraising goals and company’s mission. Our
goal is engage participants and let them learn experientially what diversity is and how to maximize its use in their fundraising portfolio.
The take-aways/lessons learned:
• The value of diversity and how to raise more funds in a diverse environment using a proven diversity awareness model.
• Participants’ assumptions or current thinking about diversity will be challenged.
• To overcome those challenges and use best practices to stimulate inclusion and diversity within their organization.
• How to examine and utilize their area’s demographics to broaden their donor base and funding outcomes.
Title: Developing a Multichannel Planned Giving Marketing Plan (Room 29C)
Date & Time: Mon 4/08 8:00 AM - 9:15 AM
Speakers: Timothy Logan, ACFRE
Location: San Diego Convention Center - Room 29C
Skill Level: Intermediate
Education Track: Special Campaigns
Sector: Donor Research/Prospect Identification
Description:
Does your organization use social media for planned gifts? Are you getting results? Learn how to use social media as part of a multichannel planned gifts marketing strategy. Hear case studies of Tufts University, UNICEF, Pomona College and other organizations that have successfully increased likes and engagement on their social
media pages. Learn how to use tools such as Facebook Insights, HoootSuite and Google to measure your responses and acquire donor leads.
Displaying 31 to 40 of 185 records
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