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• Displaying 41 to 50 of 185 records
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• 
  Title: The Whole Sponsorship Enchilada: From Packaging Strategically to the Perfect Pitch (Room 25C)
  Date & Time: Mon 4/08 8:00 AM - 9:15 AM
  Speakers: Stacey Goldberg, Steve Leland, Norm Elder
  Location: San Diego Convention Center - Room 25C
  Skill Level: Intermediate
  Education Track: Marketing & Communications
  Sector: Consulting
  Description:
  This two-part session begins with IEG revealing results from their latest sponsorship decision makers survey providing participants insight into “what sponsors want.” This will be followed by an interactive, audience-participation feature involving a panel of sponsors responding to and critiquing brief attendee pitches in real time. Moderated by IEG, both the sponsors and other audience members will offer an honest assessment of each pitch and provide feedback on how to improve. Attendees of the session will leave with a better understand of what to offer and how to pitch corporate partner prospects.

  
  

• 
  Title: You’re the One That I Want: Engaging Your Donors to Become their Favorite Cause (Room 30C)
  Date & Time: Mon 4/08 8:00 AM - 9:15 AM
  Speakers: Blake Groves, Mark Sutton, Robin Fisk @ASI_RobinFisk, Wells Jones
  Location: San Diego Convention Center - Room 30C
  Skill Level: Intermediate
  Education Track: Donor Relations/Stewardship
  Sector: Donor Research/Prospect Identification
  Description:
  Economic, demographic, and technological changes are driving a new paradigm of engagement. There’s greater competition for every dollar you raise so the pressure is on to form tighter bonds with your donors and take center stage as their favored cause. Join us to learn about the latest tech trends and strategies to improve donor engagement and how they can lead to higher retention, greater giving levels, and unlock the untapped potential in your donor base.

  
  

• 
  Title: Bookfair (Lobby D)
  Date & Time: Mon 4/08 8:00 AM - 4:00 PM
  
  Location: San Diego Convention Center - Lobby D
  Skill Level: Novice
  Education Track: Special Events
  Sector: Arts/Culture
  
• 
  Title: Don’t Just Communicate, INTEGRATE! The Power of Integrated Marketing Communications (Room 29A)
  Date & Time: Mon 4/08 8:00 AM - 9:15 AM
  Speakers: Shaun Lynch @shaunlynch3
  Location: San Diego Convention Center - Room 29A
  Skill Level: Intermediate
  Education Track: Marketing & Communications
  Sector: Consulting
  Description:
  You put your messages out there, but are they getting through to the people you need to reach? And if they are getting through, are they leading to action? In this session, you’ll not only learn how to use all five of the elements of the Integrated Marketing Communications (IMC) Mix. You’ll also get hands-on practice in combining them for maximum impact. You’ll leave having developed a specific integrated communications concept designed to lead your target constituency to take action on behalf of your own organization. (Note: the handout for this session includes worksheets that will help you to develop your own plans.)

  
  

• 
  Title: Engaging the Next Generation Donor (Room 24C)
  Date & Time: Mon 4/08 8:00 AM - 9:15 AM
  Speakers: Derrick Feldmann, Angela White
  Location: San Diego Convention Center - Room 24C
  Skill Level: Intermediate
  Education Track: Current Issues
  Sector: Trends
  Description:
  The next generation of donors will be reshaping our fundraising efforts and require development programs to rethink traditional methods of relationship- building. This session will discuss the latest Millennial donor research from the 2012 Millennial Donor and Engagement Study. In addition, the presenters will share real lessons of successful and innovative implementation of millennial programs throughout the country.

  
  

• 
  Title: 50 Asks in 50 Weeks: How to Create a Simple Development Plan and Raise Significantly More Money! (Room 30E)
  Date & Time: Mon 4/08 8:00 AM - 9:15 AM
  Speakers: Amy Eisenstein MPA, CFRE @AmyEisenstein, Dawn Knill @dkknill
  Location: San Diego Convention Center - Room 30E
  Skill Level: Novice
  Education Track: The Annual Campaign
  Sector: Donor Research/Prospect Identification
  Description:
  If you want to raise more money for your
  organization with no additional staff or resources,
  50 Asks in 50 Weeks is for you! 50 Asks in 50
  Weeks is a “back to basics” planning tool for
  organizations with three or fewer paid fundraising
  staff members. If you are responsible for “doing it
  all”—writing thank-you notes and grant reports,
  creating newsletters, managing databases, developing
  budgets, event planning, bulk mail, website
  development and more—you may not make time
  for the most important aspect of fundraising—
  asking! In this session, you will create a basic
  development plan that ensures a diverse funding
  stream, a system for asking for gifts in smarter,
  more efficient ways, and ensuring you ask for gifts
  all year long.

  
  

• 
  Title: Accountability and Ethics Can Make or Break Your Organization (Room 28A)
  Date & Time: Mon 4/08 8:00 AM - 9:15 AM
  Speakers: James “Jim” Greenfield, ACFRE, FAHP
  Location: San Diego Convention Center - Room 28A
  Skill Level: Advanced
  Education Track: Advanced Track
  Sector: Public Society/Benefit
  Description:
  *ACFRE Approved*
  Demands have caused increased transparency
  and public disclosure has caused nonprofit
  organizations to report details on what they do
  and how they do it, along with disclosure of
  financials including executive compensation. These
  reports raise questions about public perceptions
  of performance, along with ethical conduct in
  solicitation practices, uses of funds raised and
  fundraising costs. One consequence is that the
  public lacks confidence in what organizations
  say that is eroded further with ethical breeches,
  real or perceived, from media attention to fraud,
  scams and scandals. The giving public no longer
  holds a “blind trust” in nonprofits or their appeal
  messages. Add to this increased scrutiny the voices
  of “charity watchdogs” and their multiple “ratings,”
  “scores” and independent reports with the result
  of more confusion than clarity on correct nonprofit
  performance and ethical conduct.

  
  

• 
  Title: Training Your Board Members to Personally Ask for Contributions (Ballroom 20D)
  Date & Time: Mon 4/08 8:00 AM - 9:15 AM
  Speakers: Simone Joyaux, ACFRE
  Location: San Diego Convention Center - Ballroom 20D
  Skill Level: Intermediate
  Education Track: Special Campaigns
  Sector: Human Services
  Description:
  Great! Some of your board members (maybe just
  one!) agreed to help solicit gifts from selected donors.
  Now what? You have to prepare your board
  members to do this work. Join this workshop and
  create your own training program. Learn what
  board members absolutely must know—and
  what’s not so important. Discover how to pick the
  right board members for this task. Find out the
  secrets of success. You will become an agent of
  empowerment.

  
  

• 
  Title: Your One-Page, Guaranteed-to -Work* Legacy Program (Room 24A)
  Date & Time: Mon 4/08 8:00 AM - 9:15 AM
  Speakers: Sean Triner @seantriner
  Location: San Diego Convention Center - Room 24A
  Skill Level: Advanced
  Education Track: The Annual Campaign
  Sector: Donor Research/Prospect Identification
  Description:
  (*Guaranteed to Work if You Have Donors and
  You Execute the Plan with Good Copy, Stories
  and Design)
  Using real case studies, this session will provide
  actual collateral that attendees can take away to
  inspire their own creativity. Just 75 minutes to build
  up what turns out to be, literally, a one-page legacy
  plan. There will be enough information for people
  to just go and do it; they just need donors, stories
  and some copywriting and creativity. Charities
  that have followed this program tend to have
  between 3 and 5 percent of their current donors
  actually mentioning the charity in their will. Even
  if the charity had an established traditional legacy
  program (newsletters, visitation program, etc.) it
  will see an enormous lift in number of confirmed
  legacies. Interestingly, this program does not need
  a dedicated legacy/planned-giving fundraiser—it is
  best run by direct-marketing people. But if there
  are legacy/planned-giving fundraisers in place,
  they will be overjoyed by the additional leads
  coming their way. A combination of this one-page
  program and traditional legacy marketing would
  be wonderful, but if no program is in place—this
  is the one to start with. Oddly, it is presented as
  is—no book or consulting to be sold; just pick up
  the one-page program, be inspired by the supplied
  materials and get on with it. Exactly the sort of
  thing a fundraiser wants from a conference. And
  presented by a modest, deadly snake-rescuing,
  stand-up comedian and experienced international
  fundraiser using Made-to-Stick techniques to make
  it all work.

  
  

• 
  Title: Funder Versus Fundraiser – the Ultimate Challenge (Room 23C)
  Date & Time: Mon 4/08 8:00 AM - 9:15 AM
  Speakers: Jon Duschinsky, Claire Lyons
  Location: San Diego Convention Center - Room 23C
  Skill Level: Intermediate
  Education Track: Advanced Track
  Sector: Donor Research/Prospect Identification
  Description:
  You’ve been there before, but each time feels like
  the first, with the cold sweats and the moments of
  slight panic... you are face to face with a big funder.
  Someone with the capacity to make a transformational
  gift to your cause. You are playing in the big
  leagues and hoping to hit it out of the park.
  The problem is, you have no idea what the funder
  is thinking... well that is about to change, because
  this is your once-in-a-career opportunity to get
  under the skin of a big funder.
  Claire Lyons’ day job used to be giving away millions
  of dollars as head of corporate partnerships at
  Pepsi Co. And she grew to really dislike how fundraisers
  approached an ask. In this unique session,
  global fundraiser and cage rattler Jon Duschinsky
  will take Claire to task. He will find out why she
  thinks we are too often a bunch of amateurs and
  he will tease out what to say to big funders to get
  their attention, to get them hooked and ultimately,
  to get that transformational gift. If your job has
  anything to do with raising money from high-value
  individuals, corporations or foundations, this is the
  one session at the conference you simply can’t
  afford to miss.

  
  

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